Cadbury plc UK division- Global Strategy analyses Case Study

Cadbury plc UK division- Global Strategy analyses - Case Study Example The present opportunities for Cadburry UK Division chocolate sector and its possible growth are considered and evaluated with the competitors'. This also examines the competitive and technological advancement threats the company receives from its rival competitors. SWOT Analysis Using the SWOT analysis and the SFAS matrix, the subsequent TOWS Matrix relating to the company's strategies in significant internal and external factors that poses effects to its performance and position in the chocolate market are as indicated below. This also includes the strategies the firm should adapt to leverage in order to achieve current and future growth and get a better position over its rivals. Internal Factors Strengths Weaknesses Strategies for Strength Opportunities Strategies for Weakness Opportunities Opportunities Maximize production to optimize on the benefits of the raising market. Integrate company brand for expansion and growth in emerging markets. Achieve growth through new acquisitions and mergers with other companies. Optimize the benefit of increasing market and increase sales by reducing prices of best selling products. Increase profits through new and up coming markets Target on research and development to reduce cost and increase profits Increase profit margin via Innovations and fresh products Threats Strategies for Strength Threats Leverage to differentiate Brand Venture into innovations to target higher profit margin Invest in research and innovations to produce new products attractive to customers. Optimize production in high selling products while reducing production of law market products. Strategies for... Looking at everything that has been stated above the company has a very strong portfolio of products. And each of the products and the product lines is in a different stage of the product life cycle, thus making it extremely necessary for the business to understand each of the different products, their markets and their potential thoroughly. This is necessary because the unique nature of the portfolio calls for different strategies to be adopted for the different products in the portfolio. As seen in the BCG matrix, the Ansoff and GE/McKinsey Matrix, the organization can undertake a host of different strategies to increase the profits that are reaped from the product lines and also to reinvest and in different activities such as research and development activities that will help the organisation to develop newer products to replace others that are now spent and in the decline stage and also to ensure that the present products that are bringing in the profits will increase their marke t share, or defend their market share in a manner that would only increase the future profits of the organisation. In summary the outlook for Cadbury’s internal and external environment is very good. The strengths of the organisation are very good when compared to the weaknesses and likewise the macro environmental conditions that are prevalent are very conducive to the company even in these difficult economic times.